With this past weekend being the kickoff to the 2016 and 2017 NFL season, the Hyundai brand promises to make this season’s fan experience better for all football fans across the country. As an official sponsor of the National Football League, the Hyundai brand begins its initiative with exciting events and a new creative ad campaign. Here at our Hyundai dealership serving San Diego, CA, our team is excited to see what the Hyundai brand has to offer!
Dean Evans, CMO, Hyundai Motor America, had this to say about the partnership and fan experience:
At Hyundai, just like the players and teams of the NFL, we are in the constant pursuit of better—from our vehicles, all the way through the shopping and ownership experience. We are excited to start our second year as an NFL sponsor with the 2016 NFL Kickoff Presented by Hyundai, providing fans exclusive access to NFL Legends and exciting, top-notch entertainment to celebrate the start of the season. Our creative and social media campaigns will bring fans closer to the game they love.
For the start of the season, the Hyundai brand is introducing a number of new NFL creative experiences with the new campaign focusing on and celebrating fan passion and loyalty to their NFL teams. The new “Fishing Trip” 30-second spot shows how the new 2017 Hyundai Elantra and its Proximity Key Entry with Push Button Start is the perfect new Hyundai vehicle to enjoy game day easily and hassle-free. Another 30-second spot showcases the 2017 Hyundai Santa Fe and is titled “Choices” and features a Pittsburgh Steelers fan seamlessly caring for his infant son while never missing a minute of the game due to the 8-inch touchscreen with Sirius XM Recording Feature.
To find out more about these great new Hyundai models and how the Hyundai brand is working to enhance the NFL fan experience, head on down to Kearny Mesa Hyundai to speak to a member of our team and get set up for a test drive today!